Sean Carroll in Preposterous Universe:
Most of us have no trouble telling the difference between a robot and a living, feeling organism. Nevertheless, our brains often treat robots as if they were alive. We give them names, imagine that they have emotions and inner mental states, get mad at them when they do the wrong thing or feel bad for them when they seem to be in distress. Kate Darling is a research at the MIT Media Lab who specializes in social robotics, the interactions between humans and machines. We talk about why we cannot help but anthropomorphize even very non-human-appearing robots, and what that means for legal and social issues now and in the future, including robot companions and helpers in various forms.
More here.