Kate Takes at The Baffler:
HeadOn was the Max Headroom Incident of the millennial generation. Every time I bring it up, people tell me that they were equally stunned the first time they saw it, and that they remember being so relieved when other people said that they had seen it, too. Companies from Geico to Old Spice to Skittles have all tried their hand at absurdist advertisements, but nothing they’ve produced even remotely achieves the eldritch creepiness of catching the Head On commercial while watching the Weather Channel at 2 a.m. in 2006.
Back when Head On was only airing during late night television on non-primetime networks, it gave the unsettling impression that one had just witnessed something they were not supposed to be witnessing, that aliens had descended to earth and hijacked the television networks with this fucked up commercial for a bullshit headache remedy consisting mostly of wax.