John Tuttle at The Millions:
It was really not until the ’90s when quality literature about Mars and Martians became popular again. This is because it was in the 1990s that high-tech probes like Mars Global Surveyor, Pathfinder, and Sojourner landed on the planet, giving us new, more detailed imagery of the Martian surface. The Mars Society was also founded in the late 1990s. In this decade, astronomer and astrobiologist Carl Sagansaid, “Because of the historic romance of the general public with Mars (consider even today the associations of the word ‘martian’), the exploration of Mars has a public resonance and support that probably no other goal of the space program can claim.”
In 1993, Greg Bear published his award-winning novel Moving Mars, a futuristic story that discusses many political themes. Kim Stanley Robinson also published numerous Martian novels throughout this decade. Dr. John Gray published a book entitled Men Are from Mars, Women Are from Venus (1992), which covered topics about the psychological differences between men and women. It employed the metaphor of the title to get its point across, picturing that the two sexes originated from two different planets of drastically different societies. Apparently, it was the longest-running nonfiction bestseller of the ’90s. And in 1999, bringing the decade to a close, the novel The Martian Race by Gregory Benford was released.