Kathryn Schulz in The New Yorker:
I didn’t know who William Kelley was when I found that book but, like millions of Americans, I knew a term he is credited with first committing to print. “If You’re Woke, You Dig It” read the headline of a 1962 Op-Ed that Kelley published in the New York Times, in which he pointed out that much of what passed for “beatnik” slang (“dig,” “chick,” “cool”) originated with African-Americans.
A fiction writer and occasional essayist, Kelley was, himself, notably woke. A half century before the poet Claudia Rankine used her MacArthur “genius” grant to establish an institute partly dedicated to the study of whiteness, Kelley turned his considerable intellect and imagination to the question of what it is like to be white in this country, and what it is like, for all Americans, to live under the conditions of white supremacy—not just the dramatic cross-burning, neo-Nazi manifestations of it common to his time and our own but also the everyday forms endemic to our national culture.
Kelley first addressed these issues at length in his début novel, “A Different Drummer.” Published three weeks after that Times Op-Ed, when he was twenty-four, it promptly earned him comparisons to an impressive range of literary greats, from William Faulkner to Isaac Bashevis Singer to James Baldwin. It also got him talked about, together with the likes of Alvin Ailey and James Earl Jones, as among the most talented African-American artists of his generation.