It’s difficult for people who weren’t around at the time to grasp the scale of the Hemingway cult in twentieth-century America. As late as 1965, the editor of The Atlantic could write reverently of scenes from a kind of Ernest Hemingway Advent calendar: “Wine-stained moods in the sidewalk cafés and roistering nights in Left Bank boîtes. Walking home alone in the rain. Talk of death, and scenes of it, in the Spanish sun. Treks and trophies in Tanganyika’s green hills. Duck-shooting in the Venetian marshes. . . . Loving and drinking and fishing out of Key West and Havana.” It was real fame, too, not the thirty-minutes-with-Terry Gross kind that writers have to content themselves with now. To get close to the tone of it today, you would have to imagine the literary reputation of Raymond Carver joined with the popularity and political piety of Bruce Springsteen. “Papa” Hemingway was not just a much admired artist; he was seen as a representative American public man. He represented the authority of writing even for people who didn’t read.
The debunking, when it came, came hard. As the bitter memoirs poured out, we got alcoholism, male chauvinism, fabulation, malice toward those who had made the mistake of being kind to him—all that. Eventually there came, from his avid estate, the lucrative but not reputation-enhancing publication of posthumous novels. The brand continues: his estate licenses the “Ernest Hemingway Collection,” which includes an artisanal rum, Papa’s preferred eyewear, and heavy Cuban-style furniture featuring “leather-like vinyl with a warm patina.” (What would Papa have said of that!)
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