Craig Silverman in Buzzfeed:
The websites Liberal Society and Conservative 101 appear to be total opposites. The former publishes headlines such as “WOW, Sanders Just Brutally EVISCERATED Trump On Live TV. Trump Is Fuming.” Its conservative counterpart has stories like “Nancy Pelosi Just Had Mental Breakdown On Stage And Made Craziest Statement Of Her Career.”
So it was a surprise last Wednesday when they published stories that were almost exactly the same, save for a few notable word changes.
After CNN reported White House counselor Kellyanne Conway was “sidelined from television appearances,” both sites whipped up a post — and outrage — for their respective audiences. The resulting stories read like bizarro-world versions of each other — two articles with nearly identical words and tweets optimized for opposing filter bubbles. The similarity of the articles also provided a key clue BuzzFeed News followed to reveal a more striking truth: These for-the-cause sites that appeal to hardcore partisans are in fact owned by the same Florida company.
Liberal Society and Conservative 101 are among the growing number of so-called hyperpartisan websites and associated Facebook pages that have sprung up in recent years, and that attracted significant traffic during the US election. A previous BuzzFeed News analysis of content published by conservative and liberal hyperpartisan sites found they reap massive engagement on Facebook with aggressively partisan stories and memes that frequently demonize the other side’s point of view, often at the expense of facts.
Jonathan Albright, a professor at Elon University, published a detailed analysis of the hyperpartisan and fake news ecosystem. Given the money at stake, he told BuzzFeed News he’s not surprised some of the same people operate both liberal and conservative sites as a way to “run up their metrics or advertising revenue.”