Steve LeVine in Quartz:
On March 31, his Tesla Motors unveiled its long-promised Model 3, a $35,000 electric car that will go 215 miles per charge. The market response suggests to some the potential as a category killer, not just in electric vehicles, but mainstream cars in general: in the week since, more than 325,000 Model 3s have been pre-ordered by people putting down $1,000 per reservation, the company said April 7.
Even deep Tesla skeptics call this demand unprecedented. There simply may be no example of a new car attracting as much interest in more than a century of automative history. Veteran auto analyst Bertel Schmidt says the closest comparison would be the 1955 Citroen DS (below), which was pre-ordered by 12,000 motorists on launch day. Wall Street has responded by sending Tesla’s share price up by about 12% since the Model 3’s debut.