Most people who have heard the term “future shock” assume the Toffler argument is fundamentally anti-technology. In fact, the book is anything but. Instead, the Toffler oeuvre is full of pithy pro-tech aphorisms, Yoda-like epigrams to our feebler, pre-postmodern, selves: “Change is not merely necessary to life—it is life.” “Technology feeds on itself. Technology makes more technology possible.” “The illiterate of the future will not be the person who cannot read. It will be the person who does not know how to learn.” First, the Tofflers fetishize technology—after all, what else offers “the supreme exhilaration of riding change, cresting it, changing and growing with it”? Then they warn of its awesome danger—“future shock!” “info overload!”—then they insist that the answer, the cure to future shock, is to dive in head first. Don’t fight it; embrace it.
For, as the Tofflers make clear in Future Shock, there is a plan. The solution to the problem of widespread psychological (and social) destabilization due to an ideology of constant technological change is more change. What we need is to find a way to fully embrace the liberating awesome of technology freed of anxiety and fear. Or, as they put it, if you “make the necessary effort to understand the fast-emerging super-industrial social structures” and “find the ‘right’ life pace, the ‘right’ sequence of subcults to join and lifestyle models to emulate,” then “the triumph” will be “exquisite.”
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