Adam Alter in The Point:
To me, then, the essence of good science writing is not the sharing of particular ideas, but the sharing of general approaches to perceiving the world. A book doesn’t succeed because its readers can cite ten new facts; it succeeds because the next time those readers see a person behaving oddly, or the sun at a particular height in the sky, or two birds engaged in an elaborate courtship ritual, they look at those events differently and perhaps more deeply. This is a skill that cuts across every sphere of life and promises to bring great rewards across time.
More here.
