Evgeny Morozov in The Observer (Photograph: Mandel Ngan/AFP/Getty Images):
In the near future, Google will be the middleman standing between you and your fridge, you and your car, you and your rubbish bin, allowing the National Security Agency to satisfy its data addiction in bulk and via a single window.
This “smartification” of everyday life follows a familiar pattern: there's primary data – a list of what's in your smart fridge and your bin – and metadata – a log of how often you open either of these things or when they communicate with one another. Both produce interesting insights: cue smart mattresses – one recent model promises to track respiration and heart rates and how much you move during the night – and smart utensils that provide nutritional advice.
In addition to making our lives more efficient, this smart world also presents us with an exciting political choice. If so much of our everyday behaviour is already captured, analysed and nudged, why stick with unempirical approaches to regulation? Why rely on laws when one has sensors and feedback mechanisms? If policy interventions are to be – to use the buzzwords of the day – “evidence-based” and “results-oriented,” technology is here to help.
This new type of governance has a name: algorithmic regulation. In as much as Silicon Valley has a political programme, this is it. Tim O'Reilly, an influential technology publisher, venture capitalist and ideas man (he is to blame for popularising the term “web 2.0”) has been its most enthusiastic promoter. In a recent essay that lays out his reasoning, O'Reilly makes an intriguing case for the virtues of algorithmic regulation – a case that deserves close scrutiny both for what it promises policymakers and the simplistic assumptions it makes about politics, democracy and power.