Algorithms decide what we are recommended on Amazon, what films we are offered on Netflix. Sometimes, newspapers warn us of their creeping, insidious influence; they are the mysterious sciencey bit of the internet that makes us feel websites are stalking us—the software that looks at the e-mail you receive and tells the Facebook page you look at that, say, Pizza Hut should be the ad it shows you. Some of those newspaper warnings themselves come from algorithms. Crude programs already trawl news pages, summarise the results, and produce their own article, by-lined, in the case of Forbes magazine, “By Narrative Science”.
Others produce their own genuine news. On February 1st, the Los Angeles Times website ran an article that began “A shallow magnitude 3.2 earthquake was reported Friday morning.” The piece was written at a time when quite possibly every reporter was asleep. But it was grammatical, coherent, and did what any human reporter writing a formulaic article about a small earthquake would do: it went to the US Geological Survey website, put the relevant numbers in a boilerplate article, and hit send. In this case, however, the donkey work was done by an algorithm.
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