Sean Carroll in Preposterous Universe:
Peter Coles has issued a challenge: explain why dark energy makes the universe accelerate in terms that are understandable to non-scientists. This is a pet peeve of mine — any number of fellow cosmologists will recall me haranguing them about it over coffee at conferences — but I’m not sure I’ve ever blogged about it directly, so here goes. In three parts: the wrong way, the right way, and the math.
The Wrong Way
Ordinary matter acts to slow down the expansion of the universe. That makes intuitive sense, because the matter is exerting a gravitational force, acting to pull things together. So why does dark energy seem to push things apart?
The usual (wrong) way to explain this is to point out that dark energy has “negative pressure.” The kind of pressure we are most familiar with, in a balloon or an inflated tire, pushing out on the membrane enclosing it. But negative pressure — tension — is more like a stretched string or rubber band, pulling in rather than pushing out. And dark energy has negative pressure, so that makes the universe accelerate.
If the kindly cosmologist is both lazy and fortunate, that little bit of word salad will suffice. But it makes no sense at all, as Peter points out. Why do we go through all the conceptual effort of explaining that negative pressure corresponds to a pull, and then quickly mumble that this accounts for why galaxies are pushed apart?
More here.