Isaac Chotiner at The New Republic:
What most interested me was Gladwell’s claim about the book’s religious content. On this subject, Gladwell seconded what he had said to Beck, essentially arguing that different people read the book in different ways. “It’s a very interesting experience—I was in Salt Lake City…and everyone read the book that way,” Gladwell told me. “I must have done six interviews and all they talked about was the faith part. I think it depends where you stand.” He added, in a phrase that one could hear Beck uttering, that “people on the coast” seemed to be ignoring the faith-based aspects of the book. (On his show, Beck claimed that the book was something he himself could have written.)
Gladwell’s book has an index: Neither “faith” nor “God” nor “religion” appear in it. Faith is not mentioned on the cover flap. It’s true that some of the stories he tells involve religious people, but he shies away from religious language and lays almost no stress on the religious dimensions of the various tales.