By Liam Heneghan
What kind of happiness does technology procure then? And why do people remain both enthralled and unsatisfied by it? (Albert Borgmann, Technology and the Character of Contemporary Life)
To be a friend to many people in the complete kind of friendship is not possible (Aristotle, Nicomachean Ethics, Book VIII)
There is a nice moment in Desmond Morris’ documentary The Human Zoo where, as he ponders the means by which the human animal deals with dense urban living, he hoists his address book and declares: “This is his [the urban dweller’s] personal tribe!” No doubt if he were writing the documentary today he would make the same point by recourse to his Facebook page.
Facebook provides us a convenient mnemonic device for keeping track of family and acquaintances. More than this, of course, it offers the means to friendship itself. We can carry out a range of cordial tasks on Facebook: we can post, comment, like, poke (does this even exist anymore?), chat, re-share, or indeed, if we incline to do so, quietly monitor the lives of our friends.
Assuming that the nature of friendship has not budged much since Aristotle wrote about it in the Nicomachean Ethics, this means that in order for Facebook to serve be a one-stop companionship-shop it must allow for friendships based upon use, pleasure, and finally should facilitate the mutual exchange of well-wishing between the virtuous. There is more to say about this, but at first pass this can translate into commercial acquaintanceships, mutual affinities between those who share an interest, and finally the reciprocation of mutual respect between people of fine character – besties, in other words.
One of the implications of Facebook use, according to anthropologist Robin Dunbar, is that is slows the decay-rate of friendship. Facebook allows us to collate intimates from the fragmented geographies of our contemporary lives and to sustain contact with friends from our past with whom we might otherwise only have sporadic contact. In doing so, Facebook may be, in fact, just one of a progression of technologies that allow us to keep track of our personal human networks (our “tribe”) when these extend beyond the so-called “Dunbar’s number”, that is, those 150 people predicted to be within the “natural” limit of our information-retention ability. Dunbar’s observations were based upon a supposed general relationship between the size of a primate brain’s neocortex and the size of the average social group. Dunbar’s Number seemingly finds support in analysis of social aggregations of hunter-gatherer tribes, military units, and even Christmas card networks. Lending further support is Facebook’s own assessment that the average number of friends per account is between 120 and 130.
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