Kate Clancy in Scientific American:
Evolutionary psychology, the study of human psychological adaptations, does not have a popular or scientific reputation for being rigorous, even though there are rigorous, thoughtful scientists in the field. The field is trying to take on an incredibly challenging task: understand what of human behavior is adaptive and why. We can better circumvent the conditions that lead to violence, war, and hatred if we know as much as we can about why we are the way we are. What motivates us, excites us, angers us, and how can evolutionary theory help us understand it all?
Because of this, there are consequences to a bad evolutionary psychology interpretation of the world. The biggest problem, to my mind, is that so often the conclusions of the bad sort of evolutionary psychology match the stereotypes and cultural expectations we already hold about the world: more feminine women are more beautiful, more masculine men more handsome; appearance is important to men while wealth is important to women; women are prone to flighty changes in political and partner preference depending on the phase of their menstrual cycles. Rather than clue people in to problems with research design or interpretation, this alignment with stereotype further confirms the study. Variation gets erased: in bad evolutionary psychology, there are only straight people, and everyone wants the same things in life. Our brains are iPhones, each app designed for its own special adaptive purpose.