the book situation


The physical book seems like a fitting reward for the labour of writing a book. It is flattering that third parties – typesetters, printers, designers – are roped in on your behalf. A physical book represents closure, whereas ebook publication means becoming part of the eternal, energy-sapping flux of the internet. You have to do all your own marketing: blogging or tweeting about how great you are in defiance of all those childhood injunctions to be modest; and there are people out there who aspire to pick your work apart electronically, “remix” it in the name of some democratic hippyish ideal. If you become involved in that sort of interactivity, then you might have to spend a long time defending your vision or just lying awake and worrying about the assaults made upon it by people who, surely, ought to be making their own stuff up. Fortunately we writers, being writers, can write about this. Whereas I don’t believe I have read a single work by a milkman lamenting that most people now buy their milk from a shop instead of having it delivered, books fretting over the death of print form one of the genres of the moment.

more from Andrew Martin at the FT here.