Robert McCrum in The Guardian:
1. Less is more. Or, “the only art is to omit” (Robert Louis Stevenson).
2. The Man Booker, our premier literary prize, is not “posh bingo” (Julian Barnes), it's a national sporting trophy.
3. Whatever works, works.
4. There are seven basic stories in world literature.
5. Writers who get divorced usually sack their agents.
6. Christopher Marlowe did not write Shakespeare. Nor did Francis Bacon or the Earl of Oxford. Shakespeare wrote Shakespeare. It's a no-brainer. Just read the First Folio.
7. Poets are either the lions or the termites of the literary jungle.
8. Put a body on page one.
9. Literature is theft.
10. Everyone is writing a book. A few will publish it; but most of them will not be satisfied.
More here.