Don’t Support Your Local Bookseller

Farhad Manjoo in Slate:

ScreenHunter_02 Dec. 18 12.28Russo claims that Amazon, unlike the bookstore down the street, “doesn’t care about the larger bookselling universe” and has no interest in fostering “literary culture.”

That’s simply bogus. As much as I despise some of its recent tactics, no company in recent years has done more than Amazon to ignite a national passion for buying, reading, and even writing new books. With his creepy laugh and Dr. Evil smile, Bezos is an easy guy to hate, and I’ve previously worried that he’d ruin the book industry. But if you’re a novelist—not to mention a reader, a book publisher, or anyone else who cares about a vibrant book industry—you should thank him for crushing that precious indie on the corner.

Compared with online retailers, bookstores present a frustrating consumer experience. A physical store—whether it’s your favorite indie or the humongous Barnes & Noble at the mall—offers a relatively paltry selection, no customer reviews, no reliable way to find what you’re looking for, and a dubious recommendations engine. Amazon suggests books based on others you’ve read; your local store recommends what the employees like. If you don’t choose your movies based on what the guy at the box office recommends, why would you choose your books that way?

In the past, bookstores did have one clear advantage over online retailers—you could read any book before you purchased it. But in the e-book age that advantage has slipped away. Amazon and Barnes & Noble let you sample the first chapter of every digital title they carry, and you can do so without leaving your couch.

It’s not just that bookstores are difficult to use. They’re economically inefficient, too.

More here.