From the current issue of Granta devoted to Pakistan:
Binyavanga Wainaina’s satirical piece from Granta 92, ‘How to Write About Africa’, is the most popular article on our website. When we were digitizing our archive, Binyavanga gave us permission to put his article up, but only on the condition that it remain free to read and not behind a paywall. ‘Always use the word “Africa” or “Darkness” or “Safari” in your title’, it begins – and goes on to send up every imaginable cliché of writing about Africa.
An equivalent for Pakistan seemed only appropriate for our current issue. Below, four contributors to the issue – Mohsin Hamid, Mohammed Hanif, Daniyal Mueenuddin and Kamila Shamsie – tell you, in case you’re thinking of starting out, How to Write About Pakistan.
This is one of the four bits:
Lying in my bed at 7.48 a.m., laptop on lap. Too much writing in this position over the years has given me neck-aches. I’d do yoga if it weren’t such a non-Pakistani sounding activity. For a Pakistani writer to do yoga feels like questioning the two-nation theory. So I complain, which brings enormous relief and a sense of oneness with my subject matter.
When it comes to Pakistani writing, I would encourage us all to remember the brand. We are custodians of brand Pakistan. And beneficiaries. The brand slaps an extra zero onto our advances, if not more. Branding can be the difference between a novel about brown people and a best-selling novel about brown people. It is our duty to maintain and build that brand.
I know I don’t need to reiterate here what brand Pakistan stands for, but since my future income-stream is tied up with what you all do with it, I’m going to do so anyway. Brand Pakistan is a horror brand. It’s like the Friday the 13th series. Or if you’re into humor, like Scary Movie. Or Jaws, if nature-writing is your thing.
Anyway, the point is that people from all over the world have come to know and love brand Pakistan for its ability to scare the shit out of them. Whatever you write, please respect this legacy. We’re providing a service here. We’re a twenty-storey straight-down vertical-dropping roller coaster for the mind. Yes, love etcetera is permissible. But bear in mind that Pakistan is a market-leader. The Most Dangerous Place in the WorldTM.
It took a lot of writing to get us here, miles of fiction and non-fiction in blood-drenched black and white. Please don’t undo it. Or at least please don’t undo it until I’ve cashed in a couple more times. Apartments abroad are expensive.