George Gene Gustines in the New York Times:
That perennially teenage redhead from Riverdale made headlines around the world when word leaked, back in May, that he would propose to his longtime love interest, Veronica Lodge, in issue No. 600 of the comic that bears his name. But that issue, published in August, was only Part 1 of a six-part story. Although Archie did marry Veronica, things will take a turn in November, when Archie proposes to the lady in waiting, Betty Cooper. That’s just the latest twist in the romantic triangle that has thrust this nearly 70-year-old character, and his parent company, into the media spotlight…
The wedding, which began as a way to celebrate the 600th issue, has become a game changer for the company. “What the story has done is to introduce Archie on a global level,” said Jon Goldwater, co-chief executive of Archie Comic Publications. The company plans to roll out new titles for international markets, pursue film and TV opportunities and release a series of deluxe collected editions.
More here. [For Aps and Ga.]