From CBC News:
In each episode of Penitents Compete, to be broadcast by Turkey's Kanal T television station in September, the four faith guides will try to persuade 10 atheists of the merits and truth of their creeds.
The show's producers say there is a good chance none of the atheists will be converted, Turkey's Hurriyet Daily News and Economic Review reports.
But those who are will be sent on a pilgrimage. New Muslims will head to Mecca, Buddhists to Tibet and Jews and Christians to Jerusalem – with television cameras following them.