Yonit Farago in the Times of London:
Israel’s Government has thrown its weight behind efforts by supporters to counter what it believes to be negative bias and a tide of pro-Arab propaganda. The Foreign Ministry has ordered trainee diplomats to track websites and chatrooms so that networks of US and European groups with hundreds of thousands of Jewish activists can place supportive messages.
In the past week nearly 5,000 members of the World Union of Jewish Students (WUJS) have downloaded special “megaphone” software that alerts them to anti-Israeli chatrooms or internet polls to enable them to post contrary viewpoints. A student team in Jerusalem combs the web in a host of different languages to flag the sites so that those who have signed up can influence an opinion survey or the course of a debate.
Jonny Cline, of the international student group, said that Jewish students and youth groups with their understanding of the web environment were ideally placed to present another side to the debate.
“We’re saying to these people that if Israel is being bashed, don’t ignore it, change it,” Mr Cline said. “A poll like CNN’s takes just a few seconds to vote in, but if thousands take part the outcome will be changed. What’s vital is that the international face of the conflict is balanced.”
[I wonder how many of the new names that have been popping up in the comments section at 3QD since the Gaza crisis began are members of this well-organized propaganda campaign. 🙂 ]