Stephen Marche in the Toronto Star:
For Him Magazine, and the other lad mags like Maxim and Umm, occupy a strange, liminal place in the territory of contemporary male desire. They exist to allow men to look at women’s bodies sexually but not pornographically. With the emphasis on suggestion rather than revelation, the women in their pages are slick materialistic ideals, as current in their smooth plastic forms as the Prius or iPhone.
The downside to such manufactured people is that they’re all the same. If you were mugged by any one of the women in the top 10, you couldn’t pick the perpetrator out of a lineup. They’re all white. They all have long hair and they’re almost all blonde. They all have the same high cheekbones. They all have the same nose. Each woman is allowed exactly one deviation from the norm, and the deviation is immediately remarked on – her tattoos or her extra-dark eye makeup or her curves. The girls of FHM are obviously products of a fundamentally icky consumerist objectification, but their engineered homogeneity also reveals an incredibly limited imagination.