3QD editor Morgan Meis has started writing a weekly column at The Smart Set:
It is generally agreed but never specifically discussed that there is a thing called the “summer jam.” I suppose it bears some genetic resemblance to the “summer read.” But the “summer jam” is both a more fleeting and a more dominating sort of beast. There is typically only one summer jam per season and there is no such thing as a repeat. You can only be the summer jam once.
The summer jam is an unpretentious thing. It goes directly to the very essence of pop music, which is to create a sound that is unique enough to catch your attention and almost impossible to ignore. But the summer jam must capture the mind immediately and more forcefully and purely than the pop music hit of another season. This probably has something to do with summer itself. Summer is the season of immediacy, of quick glances and shimmering surfaces. Summer has needs, and more than other seasons those needs have a desperate quality to them. I don’t know whether it really matters if summer jams are even “good” or “bad.” Summer jams are beyond good and bad. They are best described as phenomena, events, things that occur.