Death is such a heavy subject, it would be good to make something that laughed in the face of it

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It’s particularly fitting that the title of Damien Hirst’s new headline-grabbing work came from an exasperated exclamation of his mother’s: “For the love of God, what are you going to do next?”

The answer, pictured here, is a life-size platinum skull set with 8,601 high-quality diamonds. If, as expected, it sells for around $100 million this month, it will become the single most expensive piece of contemporary art ever created. Or the most outrageous piece of bling.

At home in Devon, Hirst insists it’s absolutely the former. “I was very worried for a while, because if it looked like bling — tacky, garish and over the top — we would have failed. But I’m very pleased with the end result. I think it’s ethereal and timeless.”

more from The NY Times Magazine here.