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A dual career as an illustrator and star puppeteer isn’t exactly a route to fame and fortune today, but back in the twenties and thirties, Tony Sarg pulled it off. And even if he’s no longer a household name, everyone knows Sarg’s biggest project: In 1928, he floated the idea of creating giant inflatable figures that could be paraded down Broadway and got Macy’s to try them out on Thanksgiving. (A few years later, he did the first set of the store’s animated Christmas windows, too.) Raised in Germany, Sarg popularized old-world marionette technique in the U.S., performing at the Chicago and New York world’s fairs and designing the latter fair’s official map. A master of branding before the word existed, he also opened a small chain of kiddie stores, and produced toys and books and puzzles by the carload until his death in 1942.

more from New York Magazine here.