A Chinese entrepreneur has registered the image of Zinedine Zidane’s notorious headbutt as a trademark for beer and hats under the name Tietougong (Iron Head Kung Fu). Zhao Xiaokai, the general manager of a sports publicity company, says he is in negotiations to sell the black and white logo to brewers and clothing companies… “I know it is illegal and violent, but the headbutt was also a positive thing,” said Mr Zhao. “It will make people remember the World Cup, it was a popular action in France – and even in China, many fans think it was justified after Materazzi insulted his mother and sister.”
But he said he would not try to register the trademark in Italy. “That would look too wicked,” he said.
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