Steven Shapin in The New Yorker:
In 2004, Whole Foods opened a fifty-eight-thousand-square-foot mega-mart in the new Time Warner Center, at Columbus Circle, with forty-two cash registers, a two-hundred-and-forty-eight-seat café, and three hundred and ninety employees. “Our goal is to provide New Yorkers with an engaging shopping experience and to become an integral part of this truly unique community,” a company executive said. And in 2004 Whole Foods crossed the Atlantic, acquiring six Fresh & Wild stores in London and making plans to open others there under its own name. Its ambitions are global.