“This year, at the UCLA Ahmanson-Lovelace Brain Mapping Center, Marco Iacoboni and his group used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching the Super Bowl ads.”
“The Story of an Instant-Science Experiment”, from Edge.org:
Commercials are a part of our lives. We watch them, enjoy them, and discuss them with our friends. Do commercials make us buy the product they advertise? Nobody really knows. The most anticipated ‘ad experience’ is watching the Super Bowl ads. After the game, there is a flurry of opinions from marketing experts and focus groups of what was the most effective Super Bowl ad. This year, at the UCLA Ahmanson-Lovelace Brain Mapping Center, Marco Iacoboni and his group used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they watched the Super Bowl ads.
More here.
