From the Guardian:
To millions The Chronicles of Narnia are a childhood tale of wonder and triumph now made into a film that could inspire millions of children to read. To others, including the celebrated fantasy author Philip Pullman, they are stories of racism and thinly veiled religious propaganda that will corrupt children rather than inspiring them.
Either way, one thing is certain: this Christmas, and perhaps the next six, depending on sequels, everyone will be talking about Narnia. Disney is already in the middle of one of the biggest marketing campaigns in recent cinematic history. It is trying to lure both mainstream filmgoers and evangelical Christians, who will respond to CS Lewis’s parallels between his characters and the Bible. HarperCollins is set to publish 170 Lewis-related books in more than 60 countries, many of them Christian-themed works. Disney has hired Christian marketing groups to handle the film.
For Pullman, who is an avowed atheist and a critic of Lewis, that is bad news. ‘If the Disney Corporation wants to market this film as a great Christian story, they’ll just have to tell lies about it,’ Pullman told The Observer.