No booze needed for beer goggles

Roxanne Khamsi in Nature:

BeerAlcohol has long been known to have a number of effects on dating behaviour: some good, some bad. Enough booze can wipe away inhibitions and act as an aphrodisiac, or it can dampen sexual performance. It can even produce what are jokingly called ‘beer goggles’, which mean you judge people as more attractive when you are drunk.

But scientists now say that whatever effect someone expects from alcohol can be produced by simple exposure to flashes of alcohol-related words on a computer screen.

More here.