Jacquie van Santen in ABC News:
When can cheesy feet smell like roses? When they’re labelled with a pleasant name.
In a finding that could bring relief to sweaty locker rooms around the world, researchers have demonstrated that the brain can be tricked into believing an odour is pleasant just by giving it a more appealing name.
The research was carried out by team of UK and Swiss researchers and is published in the latest issue of the journal Neuron.
More here.