”I like my sleep,’ said Nanda, a research associate at the MIT Media Laboratory in Cambridge. ”I’ve been known to hit the snooze button for two hours, or even accidentally turn off the alarm.’
So when she was asked to create a useful product for an industrial design course last fall, Nanda came up with ”Clocky,’ a runaway alarm clock that goads its bleary-eyed owners into leaving their beds. To turn Clocky off, you have to find it.
After technology weblogs were linked to photos and a description of Clocky from the Media Lab website two weeks ago, the shag-faced, homely clock became an object of curiosity on the Internet.”