Daniel Kurtz-Phelan in the New York Times Book Review:
When the Banana Company arrives in Macondo, the jungle town in Gabriel García Márquez’s “One Hundred Years of Solitude,” it brings with it first modernity and then doom. “Endowed with means that had been reserved for Divine Providence in former times,” García Márquez writes, the company “changed the pattern of the rains, accelerated the cycle of harvests and moved the river from where it had always been.” It imported “dictatorial foreigners” and “hired assassins with machetes” to run the town; it unleashed a “wave of bullets” on striking workers in the plaza. When the Banana Company leaves, Macondo is “in ruins.”
If Macondo is meant to represent Latin America, it is fitting that “the Banana Company” plays so central a role in its development and decline. For much of the 20th century, the American banana company United Fruit dominated portions of almost a dozen countries in the Western Hemisphere. It was, Peter Chapman writes in “Bananas,” his breezy but insightful history of the company, “more powerful than many nation states … a law unto itself and accustomed to regarding the republics as its private fiefdom.” United Fruit essentially invented not only “the concept and reality of the banana republic,” but also, as Chapman shows, the concept and reality of the modern banana. “If it weren’t for United Fruit,” he observes, “the banana would never have emerged from the dark, then arrived in such quantities as to bring prices that made it available to all.”
Today, “the banana is the world’s fourth major food, after rice, wheat and milk.” But when a Brooklyn-born twentysomething named Minor Keith planted a few banana cuttings next to a railroad track in Costa Rica in the early 1870s, it was virtually unknown outside its native environs…
More here.