Aella at Asterisk Magazine:
If you’re new to my work, I’m a self-taught researcher, driven to learn through fortunate access to high sample sizes and sheer curiosity. As of this writing, over 700,000 people have responded to my Big Kink Survey on fetishes and sex — likely one of the largest surveys on the topic ever done. It grew out of my desire to answer two questions: How weird is my own sexuality, exactly? and Why are there way more women interested in submission than men interested in dominance?
I originally started doing surveys via porn (I also do porn), which is a super easy way to get a lot of horny social media followers willing to do anything you ask them to. I’d ask them to help answer random questions I had, and quickly realized the data was terrible because my questions were terrible.
More here.