At the International Consumer Electronics Show earlier this year, Steve Ballmer, Microsoft’s chief executive, used his keynote presentation to announce that the company would release a version [of Kinect] specifically meant for use outside the Xbox context and to indicate that the company would lay down formal rules permitting commercial uses for the device. A result has been a fresh wave of Kinect-centric experiments aimed squarely at the marketplace: helping Bloomingdale’s shoppers find the right size of clothing; enabling a “smart” shopping cart to scan Whole Foods customers’ purchases in real time; making you better at parallel parking.
An object that spawns its own commercial ecosystem is a thing to take seriously. Think of what Apple’s app store did for the iPhone, or for that matter how software continuously expanded the possibilities of the personal computer. Patent-watching sites report that in recent months, Sony, Apple and Google have all registered plans for gesture-control technologies like the Kinect. But there is disagreement about exactly how the Kinect evolved into an object with such potential. Did Microsoft intentionally create a versatile platform analogous to the app store? Or did outsider tech-artists and hobbyists take what the company thought of as a gaming device and redefine its potential?
This clash of theories illustrates a larger debate about the nature of innovation in the 21st century, and the even larger question of who, exactly, decides what any given object is really for. Does progress flow from a corporate entity’s offering a whiz-bang breakthrough embraced by the masses? Or does techno-thing success now depend on the company’s acquiescing to the crowd’s input? Which vision of an object’s meaning wins? The Kinect does not neatly conform to either theory. But in this instance, maybe it’s not about whose vision wins; maybe it’s about the contest.